Our process begins with a deep understanding of each target account:

• Organizational structure and key decision-makers

• Industry-specific challenges and opportunities

• Short and long-term business objectives

• Corporate culture and values

• History of past interactions (if applicable)

• Key economic and financial data, extracted from their public annual reports

Based on this in-depth knowledge, we create highly personalized strategies that resonate with the unique needs and goals of all decision-makers in each account.

To provide world-class one-to-one ABM service, we have assembled a diverse team of expert professionals:

• ABM Strategists: Experts in outlining the overall approach for each account, coordinating the various components of the campaign.

• Market Researchers: Specialized in in-depth analysis of buyer personas, companies, industries, and market trends.

• Content Creators: Writers, designers, and multimedia producers capable of creating tailored materials for each account. Additionally, we establish a genuine thought leadership approach with quality, relevant, interesting, and thoughtful content distributed on premium online publishers before landing the actions.

• Marketing Technology Experts: Professionals who manage our technological stacks for automation, analysis, and personalization.

• Dedicated Account Managers: The main point of contact for our clients, ensuring fluid communication and alignment of objectives.

• Data Analysts: Experts in interpreting data to guide decision-making and optimize campaigns.

• Social Selling Specialists: Professionals who help build meaningful relationships through social channels.

• Art Directors: Experts in B2B communication with a strong creative touch.

Our approach to one-to-one ABM follows a structured and flexible process:

Account Identification and Selection:

• We collaborate with our clients to identify accounts of highest strategic value.

• We use advanced intelligence tools to evaluate the potential of each account.

In-Depth Firsthand Research:

• We conduct a detailed analysis of each target account.

•  We map the organizational structure and identify key decision-makers. 

• We study industry-specific challenges and business opportunities.

•  We delve into each decision-maker's psychographics and imperatives to organize the most customized campaign possible.

Personalized Strategy Development:

• We create a tailored plan for each account, outlining objectives, key messages, and engagement channels.

• We define specific KPIs to measure success.

Engagement of All Decision Makers and Influencers:

• We ensure all decision-makers and influencers are kept on board at all stages of the buying journey, each with their own customized campaign.

Creation of Hyper-Personalized Content:

• We develop unique materials that speak directly to the needs and interests of the target account and their decision-makers.

• We adapt the tone and style to resonate with the client's corporate culture.

Multi-Channel Orchestration:

• We implement a coordinated engagement strategy across various channels: email, social media, personalized events, direct mail, etc.

• We synchronize messages to create a coherent and immersive experience.

Implementation and Monitoring:

• We launch the campaign with a gradual and measured approach.

• We constantly monitor performance and engagement indicators.

Continuous Optimization:

• We analyze data in real-time to identify improvement opportunities.

• We rapidly adapt the strategy based on feedback and results.

Reporting and In-Depth Analysis:

• We provide detailed reports showing the campaign's impact on key metrics such as engagement, pipeline, and ROI.

• We offer strategic insights to guide future decisions.

Our one-to-one ABM experience spans various B2B sectors, including:

• Enterprise Technology and Software

• Financial and Insurance Services

• Heavy Manufacturing and Industry

• Healthcare and Life Sciences

• Professional Services and Consulting

What distinguishes Iperleads in the one-to-one ABM landscape:

• Extreme Personalization: Every element of the strategy is tailored specifically to the target account.

• Data-Driven Approach: We leverage advanced analytics to guide every decision and optimization.

• Agility and Flexibility: We rapidly adapt strategies based on feedback and market changes.

• Multi-Sector Expertise: Our experience across various sectors enables us to offer unique insights and cross-sector best practices.

• Sales-Marketing Integration: We collaborate closely with sales teams to ensure perfect alignment.

• Continuous Innovation: We consistently invest in new technologies and approaches to keep our clients at the forefront.

• ROI Measurement: We provide clear and tangible metrics to demonstrate the value of our work.

When a new client joins our agency, we follow a structured process to ensure effective collaboration:

• Strategic Kick-Off: An in-depth meeting to understand business objectives, value proposition, and desired targeting.

• Ecosystem Audit: Analysis of existing technologies, sales processes, and current marketing strategies.

• Target Account Definition: Collaboration to identify and prioritize high-potential accounts.

• Alignment Workshop: An interactive session with sales and marketing teams to define key messages and approaches.

• Roadmap Development: Creation of a detailed plan with milestones, deliverables, and KPIs.

• Technological Integration: Setup and configuration of necessary tools, including integration with existing systems.

• Training: Training sessions for internal teams on how to support and amplify ABM initiatives.

• Pilot Launch: Initial implementation on a subset of accounts to test and refine the approach.

We offer flexible pricing models to adapt to different needs and budgets:

• Monthly Retainer: For ongoing strategic collaboration.

• Account-Based Project: Pricing for campaigns focused on specific target accounts.

• Performance-Based: A component of compensation linked to achieved results (e.g., generated opportunities, signed contracts).

• Hybrid: A combination of a base retainer plus performance-linked bonuses.

The B2B marketing landscape is constantly evolving, and Iperleads is committed to staying at the forefront:

• Research and Development: We invest in R&D to explore new ABM technologies and methodologies.

• Continuous Training: Our team regularly participates in conferences and refresher courses.

• Strategic Partnerships: We collaborate with industry leaders to access innovative technologies and insights.

• Feedback Loop: We use lessons learned from each campaign to continuously improve our processes.

One-to-one ABM represents the future of B2B marketing for companies aiming to build deep and lasting relationships with their most valuable clients.

Iperleads combines strategic expertise, creativity, cutting-edge technology, and a data-driven approach to create campaigns that not only generate tangible results but also transform the way companies interact with their most important clients.

Through extreme personalization, sophisticated multi-channel orchestration, and a constant focus on ROI, we help our clients unlock significant growth opportunities and establish a lasting competitive advantage in their market.

If you're ready to elevate your approach to B2B marketing and create meaningful connections with your most strategic accounts, our one-to-one ABM agency is ready to guide you towards success.