Is your dream client out of reach?

How often have you dreamed of winning a Major Account?

How would your business life change when landing an important Dream Client?

Perhaps you haven’t succeeded because your industrial marketing lacks sufficient expertise or experience?

Or because your sales team is overwhelmed with mediocre leads?

Or simply because you have no direct contacts with decision-makers in that company?

From my experience, I can assure you, none of these answers is correct.

To win large accounts, and become their preferred supplier, requires a proven, scientific method that helps you to:

Identify the exact Account with a perfect strategic fit. You can’t approach randomly from hundreds of potential large companies. You must focus on the one company already waiting for your products and services to drive major innovation internally.
Within that company, identify all decision-makers without leaving anyone out. Typically, multiple people are involved in decisions and all need specialised information to decide.
Send hyper-personalised, extremely interesting, innovative, unique, practical and useful messages that help solve their individual problems.
Distribute messages through an organised, multitouch point suite of tools and channels to position you as the foremost expert in the solution they seek, at every precise moment of their long decision journey.

Once you have the roadmap of what’s required, it’s straightforward.

You simply need to follow an extensively tested process, already used by dozens of industrial CEOs and CMOs like yourself.

"iperleads has a scientific method that delivers results"

Sara Ghidoni, CMO

"Alberto Regis and his team combine experience, creativity and determination to take you where you need to go!"

Piero Righi, CEO

The business world is full of more or less experienced B2B marketers, trying to sell you partial, ineffective solutions for your goals.

I admit that early in my career, I wanted to believe them. As an inexperienced marketer, I genuinely thought their solutions would work.

Unfortunately, that wasn’t the case…

These “professionals” don’t know how to acquire major clients. That requires intelligent business marketing ecosystems, working as cohesive organisms.

At iperleads, we’re not focused on markets or market share or high volumes. We’re laser-focused on that one company.

It’s only that identified company that can change our destiny, not others…

How many times have you believed these “solutions” were right for you?

SEO
SERPs
Inbound
Email Marketing
Direct Marketing
Social Advertising (Facebook, Instagram ads)
Search Advertising (Google ads)
Content Marketing
Social Selling
Outreach
Trade publication features …

The list could go on. If you’re reading this, we’ve likely had similar experiences.

Let’s return to the point, my friend.

We must and want to win a few large clients that will truly make a difference for your business.

Correct?

The first step is understanding if you truly have everything needed to begin working, without wasting a drop of budget on strategies and tools unlikely to reach your objective and the success you deserve.

Without a proven, scientific method, it will be difficult to reach the end of a journey full of detours and misinformation.

At this link you can download for free the 99 questions that will help you understand if your industrial marketing is ready to hunt major clients.

Or what you need to complete to immediately get properly positioned and start scaling markets by winning one dream client after another.

Imagine, just for a moment, how your business outlook could change, once you’ve won a major Client and all your stakeholders know…

Your reputation will significantly increase, because the entire business ecosystem will trust you.

“Did you hear? Rossi & Co. has become a supplier for Marcegaglia?”

The immediate impact:

Sales team motivation, adrenaline and enthusiasm will increase 1,000%
The banking system will view you as an even more credible entrepreneur
Your competitors will fear you
Your suppliers will respect you
Your employees will be proud to work for a Company that continuously challenges and overcomes its limits

What to do now?

Just one thing: verify if you’re ready to enter the arena by analysing what you have and what you’re missing.

This is only the first step to winning major accounts and revolutionising how you approach business, without wasting another drop in the infinite world of marketing.

My name is Alberto Regis. I’ve worked in marketing since 1989, when I graduated with a thesis on banking marketing.

I’ve worked in operational marketing for large multinationals (Danone, Quaker Oats, Dr. Scholl’s), been an entrepreneur launching major clothing and accessories brands in Southern Europe (Havaianas, MBT Masai), and then developed a passion for industrial and B2B marketing.

My objective, my continuous research in industrial marketing, is to put People at the centre with Account-Based Marketing strategies, which I’ve transformed into Human-Based Marketing.

It’s from over 30 years of continuous market presence, always with a clear marketing approach, that iperleads was born.

A vertical Account-Based Marketing (ABM) agency, with a major focus on 1-to-1 actions and tactics.

These 99 questions are the synthesis of years of consolidated thinking, which I now make available to you.